Mengungkap kekuatan retorika dalam pidato Presiden Prabowo Subianto “Singgung Tarif Trump” (Analisis wacana kritis Fairclough) Revealing the power of rhetoric in President Prabowo Subianto’s speech ‘Touching on Trump’s Tariff’ (Fairclough’s critical discourse analysis)
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Abstract
In the contemporary political landscape, state speeches are crucial areas for the manifestation of power and the formation of public opinion. This study aims to investigate how President Prabowo Subianto utilizes speech strategies in his speech alluding to the “Trump Tariff” and explores how political speeches are used to strengthen the legitimacy of power, build national identity, and manage power relations in the Indonesian socio-political context. The focus of the study is on identifying rhetorical elements that are strategically used to shape perceptions. The approach used in the critical approach is Fairclough’s Critical Discourse Analysis with a descriptive qualitative method. The analysis carried out includes various discursive elements such as legitimacy strategies, strengthening hegemony, forming collective identities, and the influence of discourse on the audience. The results of the study show that President Prabowo Subianto’s speech fulfills three elements of Fairclough’s dimensions. In addition to the three elements of Fairclough’s dimensions, researchers found uniqueness in President Prabowo’s speech, namely the strategy of using polarity, the use of discursive strategies, intertextuality and interdiscursivity, hegemony strategies and re-narratives of power, the construction of collective and national identities, discursive strategies in speeches, and the use of high-level narratives of legitimacy of power.
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Indrayanti, T., Rakhmawati, A., & Saddhono, K. (2025). Mengungkap kekuatan retorika dalam pidato Presiden Prabowo Subianto “Singgung Tarif Trump” (Analisis wacana kritis Fairclough). Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 8(3), 741-754. https://doi.org/10.30872/diglosia.v8i3.1360
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Amelia, F., & Kartika, S. (2023). Analisis multimodal pidato politik. UB Press.
Carston, R. (2002). Thoughts and utterances. Wiley-Blackwell. https://doi.org/10.1002/9780470754603
Crystal, D. (2015). Language is a complex and flexible system of communication enabling humans to convey information, emotions, and ideas. Cambridge University Press.
Fairclough, N. (1996). Discourse contributes to the shaping of social identities, social relations, and systems of knowledge and belief. In Critical discourse analysis: The critical analysis of language (pp. 57–98). Longman.
Fairclough, N. (2001). Language and power. Pearson Education Ltd.
Fuller, J. M., & Wardhaugh, R. (2021). An introduction to sociolinguistics (8th ed.). Willey Blackwell.
Indayani, I., & Izzal, F. (2023). Praktik sosial Norman Fairclough dalam kumpulan cerpen Lelucon Para Koruptor karya Agus Noor. Pena Literasi, 6(1), 92. https://doi.org/10.24853/pl.6.1.92-100
Irawan, Y. (2015). Legitimasi kekuasaan dalam karya sastra Babad: Mimikri, hibriditas, dan ambivalensi dalam Babad Pakualaman. JUMANTARA: Jurnal Manuskrip Nusantara, 6(2), 157–172.
Jannah, A. S. (2013). Konstruksi identitas kolektif perempuan gerakan salafi. Jurnal Sosiologi Agama, 5(2), 41–54.
Kakisina, P. A., Indhiarti, T. R., & Al Fajri, M. S. (2022). Discursive strategies of manipulation in COVID-19 political discourse: The case of Donald Trump and Jair Bolsonaro. SAGE Open, 12(1). https://doi.org/10.1177/21582440221079884
Kompas.com. (2025, 23 Juli). Pidato Prabowo singgung tarif Trump: Kita tak akan pernah berlutut!
Laili, E. N., S. P. (2024). Menyelesaikan konflik rasisme Kanada melalui hegemoni permohonan maaf Paus: Perspektif analisis wacana kritis. Jurnal Ilmiah, 13(2), 486–501.
Lantolf, J. P., & Poehner, M. E. (2018). Sociocultural theory and the pedagogical imperative in L2 education. Routledge.
Mahardika, R. Y. (2024). LGBT dalam perspektif Tempo.com dan Republika.com. Jurnal Analisis Wacana, 13, 396–411.
Mair, C., & Fairclough, N. (1997). Critical discourse analysis: The critical analysis of language. Language, 73(1). https://doi.org/10.2307/416612
Mardikantoro, H. B., Siroj, M. B., & Utami, E. S. (2019). Wacana berita korupsi di surat kabar: Kajian analisis wacana kritis Van Dijk dalam dimensi praktik sosial. Prosiding Seminar Nasional Pascasarjana UNNES, 638–642.
McDougal, S. (2013). Framing the black experience: A discourse analysis of President Barack Obama’s speeches. The Journal of Pan African Studies, 6(4), 1–17.
Mudiawati, R. C., Hudiyono, Y., & Suhatmady, B. (2023). Analisis wacana kritis Norman Fairclough terhadap bahasa slogan aksi demonstrasi guru di Samarinda. Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya, 6(3), 739–762. https://doi.org/10.30872/diglosia.v6i3.694
Muffidah, R., Anggraini, N., & Purawinangun, I. A. (2021). Analisis wacana kritis dimensi teks model Teun a. Van Dijk pada teks berita siswa kelas VIII SMPN 28 Kota Tangerang. Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 10(1), 33. https://doi.org/10.31000/lgrm.v10i1.4080
Nicky, E., Suhendar, M., Mulyati, Y., Damayanti, V. S., & Setiabudhi, J. (2024). Manifestasi variasi pola retorika dan fungsi bahasa dalam bingkai komunikasi politik: Studi kasus praktik retorika anggota DPD RI. Jurnal Komunikasi Politik, 13(2), 442–456.
Noverino, R. (2015). Kajian analisis wacana kritis intertekstualitas (interdiskursivitas) pada terjemahan yang menggunakan bahasa gaul. Prosiding PESAT (Psikologi, Ekonomi, Sastra, Arsitektur & Teknik Sipil), 6, 108–116.
Prabowo, M. (2022). Negosiasi makna dalam pidato politik. Airlangga University Press.
Rahman, A. (2024). Metode penelitian kuatatif, kuantitatif, dan R&D. Saba Jaya Publiser.
Rampton, B. (2023). Superdiversity and sociolinguistics.
Rohana, & Syamsuddin. (2015). Buku analisis wacana.
Samsuri, A., Mulawarman, W. G., & Hudiyono, Y. (2022). Ideologi penggunaan istilah-istilah COVID-19 di berita online: Analisis wacana kritis model Norman Fairclough. Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya, 5(3), 603–618. https://doi.org/10.30872/diglosia.v5i3.442
Sari, N. N. (2020). Konstruksi identitas kolektif pada gerakan Aksi Kamisan. [Skripsi, UIN Syarif Hidayatullah Jakarta].
Susilo, D. (2020). Wacana politik dan ideologi. Pustaka Pelajar.
Ummah, M. S. (2019). No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析title. Sustainability (Switzerland), 11(1), 1–14.
Wahyudi, M. I. (2021). Sunan Giri dalam legitimasi kekuasaan Mataram pada Babad Tanah Jawi. Jumantara: Jurnal Manuskrip Nusantara, 12(2), 199–214. https://doi.org/10.37014/jumantara.v12i2.1346
Wu, Y., Li, L., Yu, Q., Gan, J., & Zhang, Y. (2023). Strategies for reducing polarization in social networks. Chaos, Solitons and Fractals, 167, 113095. https://doi.org/10.1016/j.chaos.2022.113095